提升EDM邮件打开率的技巧

 中国邮箱网  0条评论  514次浏览  2020年07月30日 星期四 11:20

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中国邮箱网讯 7月30日消息 合适的发送时间配上合适的主题会大大提高邮件的打开率和点击率。

1.Time it right. 在合适的时间发送。

Sending an emailat the right time with the right subject line can make a huge difference inopen and click rate.

合适的发送时间配上合适的主题会大大提高邮件的打开率和点击率。

2.Create a senseof urgency. 创造紧迫感。

Subject lines thatcreate a sense of urgency can give a 22% higher open rate. Using deadlines like“todayonly” or “24-hour giveaway”will encourage your reader to act now instead of putting it off until later.

造成紧迫感的邮件主题打开率能提高22%。用一些表示最后期限的词,例如“today only”或“24-hour giveaway”。

3.Use numbers.使用数字。

A lot ofbusinesses send emails with vague statements in their subject lines -- which iswhy using data and numbers is a great way to get your emails noticed. Aspecific discount,or the numerical benefit of a particularresource you're providing -- like "Join more than 750 others at this event!"

许多企业在发邮件时用一些意义不明确的主题,这就是为什么有数字和具体数据的字眼会在一堆邮件中被注意到。就像博客标题一样,在主题行中使用数字是一个提高邮件打开率的有效方法。写上一个特别的折扣、优惠或是特别的资源,比如这句“Join more than 750 others at this event!”

4.Make peoplefeel special. A few ideas for phrasing include:

让人感觉这封邮件很特别,一些例子如下,

"For ourbeloved customers only"

"An exclusiveoffer for you"

"My gift toyou"

"You'reinvited!"

"Privateinvite"

5.重要的关键词放在首位。

40% of emails areopened on mobile first–where the average mobile screen can only fit4-7 words max.

40%的电子邮件首先在移动设备上打开,而移动设备屏幕最多一行只能容纳4-7个词。

6.Using the words“Sale”“New”or “Video” in subject lines boost open rates.

在主题行中使用“Sale”、“New”或“Video”这些词可以提高打开率。

7.Emails with“Free”inthe subject line were opened 10% more than those without.

主题包含“Free”的电子邮件比没有包含的电子邮件打开率高10%。

8.Emails with"Tomorrow" in the subject line were opened 10% more than thosewithout.

主题包含“Tomorrow”的电子邮件比没有包含的电子邮件打开率高10%。

9.The top fivesubject lines in a recent study all included“Re:”.

最近一项研究显示打开率在前五名的主题都包括“Re:”。

10.A/B test yoursubject lines.对你的邮件主题进行AB测试。

Although thesetips and best practices are a great place to start,whatworks best for some companies may not work as well for others. It's all aboutfiguring out what works best for your specific audience. That's where A/Btesting comes in.

虽然这些小建议和他人实践的结果可以让你很好的开始EDM营销,但对某些公司来说合适的方法可能对其他公司来说并不合适。我们必须通过实践找出最适合你的客户群的有效方法,这就是需要进行AB测试的原因。

While it can betempting to use your intuition to predict what subject line language will makepeople click on your emails,you should constantly be A/B testing yoursubject lines and tweaking wording according to your results. What works bestfor your audience: Long or short subject lines?Including numbers or not including numbers?Questionsor statements?Good luck!

我们喜欢用直觉来推测什么样的语句会让客户打开你的邮件,但其实还是需要通过AB测试的结果来修改你邮件主题的措辞。什么样的邮件主题对你的客户来说最有效?是长句还是短句,包含数字还是不包含,疑问句还是陈述句。这些都需要你的实践,祝你好运。

文章来源:雨果网

标签:打开率EDM邮件

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